✨ Product leader with design + AI mindset

👩 Ana Paula Capossio

Senior Product Manager with 7+ years of experience in FinTech and AdTech, leading high-impact products from strategy to execution.

Ana Paula Capossio

📝 Profile

Strong focus on platform optimization, growth, and data-driven decision-making. Specialized in improving product and operational processes using AI tools (Claude, Cursor, MCPs), enabling faster execution, automation, and better decision-making across teams.

💼 Experience

Senior Product Manager — Jampp (Affle)

2022 – Present | Remote
  • Lead cross-functional squads (engineering, design, data, product support) across EMEA, India, and LATAM.
  • Own product strategy, roadmap, and OKRs aligned with business and platform growth.
  • Delivered +30% efficiency improvement in Jampp’s internal DSP through UX, performance, and workflow optimizations.
  • Drive adoption and usability improvements by partnering with Product Support, Sales, and Growth teams.
  • Implement data-driven decision-making using GA4, Mixpanel, and internal analytics tools.
  • Improved team efficiency and workflows by integrating AI tools (Claude, Cursor) for faster analysis, documentation, and decision-making.
  • Designed and scaled internal processes leveraging MCPs (Model Context Protocols) to enable AI-driven actions and automation across systems.
  • Reduced manual operational work by identifying automation opportunities and streamlining repetitive tasks.
  • Continuously improve product quality through experimentation, user feedback, and agile iteration.

Head of Product (ex Product Owner) — Ripio

2018 – 2022 | Remote, LATAM
  • Promoted from Product Owner to Head of Product, leading product strategy for Ripio Wallet (Web, iOS, Android).
  • Managed multidisciplinary teams across Argentina, Mexico, Uruguay, and Colombia.
  • Led end-to-end product lifecycle: discovery, delivery, launch, and growth.
  • Delivered full wallet redesign, increasing DAU and user engagement.
  • Defined KPIs and product vision using market insights and user research.
  • Implemented analytics frameworks (GA4, Mixpanel) to improve retention and decision-making.
  • Aligned Legal, Marketing, and Operations with product strategy in a regulated environment.
  • Scaled team processes and collaboration across regions.

Product Designer & Front-End Developer

2015 – 2018
  • Designed and developed digital products across fintech, e-commerce, and SaaS.
  • Translated complex workflows into intuitive user experiences.
  • Built a strong foundation in UX research, prototyping, and front-end development (HTML, CSS, JS).