About
Product leader with 10+ years in tech across UX, Engineering, and Product.
Currently leading AI-powered internal platforms, developer experience, and
product support initiatives in one of the largest mobile DSP ecosystems.
What I enjoy building
AI Products
Internal Platforms
Developer Experience
Automation Workflows
Data-Driven Products
Experience
Senior Product Manager — Jampp (Affle)
2022 – Present | Remote
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Lead cross-functional squads across EMEA, India, and LATAM, driving internal
products for Product, Growth, and Customer Success teams.
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Own strategy, roadmap, and quality metrics for AI-powered internal platforms
used by hundreds of internal users.
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Delivered +30% workflow efficiency in Jampp's internal DSP through UX,
workflow, and platform optimization initiatives.
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Improved UI performance by 40% in core internal surfaces and reduced friction
in campaign operations.
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Designed MCP-based product workflows and internal AI agents to automate
repetitive tasks and accelerate decision-making.
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Reduced campaign setup time through automation and AI-assisted workflows,
increasing execution speed for business teams.
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Introduced experimentation and product analytics (GA4, Mixpanel, SQL) to
improve prioritization and delivered +10% additional workflow efficiency.
Head of Product (ex Product Owner) — Ripio
2018 – 2022 | Remote, LATAM
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Promoted from Product Owner to Head of Product, leading strategy for Ripio
Wallet (Web, iOS, Android) in a regulated FinTech environment.
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Managed multidisciplinary teams across four countries, coordinating Legal,
Marketing, Operations, and Engineering.
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Led a complete wallet redesign that increased DAU and user engagement while
improving product consistency across platforms.
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Built product analytics and KPI frameworks to improve retention decisions and
roadmap clarity.
Product Designer & Front-End Developer
2015 – 2018
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Designed and shipped digital products across FinTech, e-commerce, and SaaS,
building strong product and UX foundations.
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Translated complex workflows into intuitive experiences and developed them in
HTML, CSS, and JavaScript.
Featured projects
AI Agent Platform
Built internal AI agents to support Product and Product Support workflows,
reducing repetitive analysis and documentation effort.
MCP Platform
Designed MCP-based integrations connecting product systems to AI workflows,
enabling reliable automation and contextual actions.
Reference highlight
"Ana combines strategic product thinking, strong execution, and excellent
stakeholder alignment. She consistently improves team speed and product quality."
CPO, Ripio (summary)
